Sunday, July 29, 2007

Tap vs. Bottled

There is a very interesting article in the last issue of Fast Company. In the United States more and more people are drinking bottled water - even when tap water in this country is safe, and free. In 2006 we spent 15 billion dollars in bottled water. More than in iPods or movie tickets!

From the Fast Company article "In 1976, the average American drank 1.6 gallons of bottled water a year, according to Beverage Marketing Corp. Last year, we each drank 28.3 gallons of bottled water--18 half-liter bottles a month. We drink more bottled water than milk, or coffee, or beer. Only carbonated soft drinks are more popular than bottled water, at 52.9 gallons annually."

I don't want to speculate on the reason behind this increase. It might be a good thing. Can you imagine if we drank soft drinks instead of water? Could obesity be at a higher rate that it is now?

But it might be a bad thing. Imagine the impact we could have on the waste this generates, if instead we drank tap water, with a good filter to improve the taste (try faucet-mounted filters such as the Pur Horizontal FM9400, GE SmartWater GFXMO3C (Home Depot) or Brita Disposable CKFF-100.)

If we could switch from bottled water to tap water, even at a 50% consumption rate, we would pitch into landfills 19 billion less water bottles a year, and we would save 7.5 billion dollars. Wouldn't it be worth it?

4 comments:

Dushka said...

We're never buying another bottle of water again.

Anonymous said...

I read the article in Fast Company and it struck me that it didn't discuss the question of the 'taste' of tap water. I don't argue that it's clean, but the fact that tap water in San Francisco tastes like a swimming pool, that water in San Diego tastes like the pipes are rusty (they might be) and that water in New York tastes somehow of brass really makes a difference. Mostly, we avoid bottled water (we have a filter) but when I'm on the road, I'm afraid it's bottled for me.

Luca said...

When I travel I just drink wine. Bottled wine.

ian said...

It's nice to have the choice.